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Case Study

Streamlining Order Management for Bowflex with Custom NetSuite Solutions

Client Overview

Bowflex, a renowned name in the fitness equipment industry, has been delivering innovative fitness solutions for over three decades. Known for its high-quality products, Bowflex faced challenges in managing its growing order volumes and the complexity of its business processes.


As Bowflex expanded its product range and customer base, its order management system became increasingly strained. The company struggled with manual processes that were time-consuming, error-prone, and inefficient. This not only impacted order processing times but also affected customer satisfaction and operational costs.


To address these challenges, JayelCloud stepped in with a custom NetSuite development solution.

Our Approach Involved


Automating Key Processes :

We automated critical stages in the order management cycle, including order entry, inventory tracking, and shipping. This reduced manual data entry and the likelihood of errors.

Customizing Workflows :

Tailored workflows were developed to match Bowflex’s unique business processes. This ensured a smoother transition and better adaptation by the staff.

Integrating with Third-Party
Systems :

We seamlessly integrated NetSuite with Bowflex’s existing CRM and logistics systems for real-time data synchronization and efficiency.

Reporting and Analytics :

Enhanced reporting tools were implemented for better visibility into the order management process, aiding in strategic decision-making.

Training and
Support :

Comprehensive training sessions were provided to Bowflex’s team to ensure they were proficient in using the new system. Continuous support was also offered for any troubleshooting needs.


The customization of NetSuite for Bowflex led to transformative results

Cost Savings :

Streamlined processes resulted in reduced operational costs and increased profitability.

Scalability :

The new system provided a scalable solution that could grow with Bowflex’s expanding business needs.

Increased Efficiency :

Order processing times were significantly reduced, leading to quicker turnaround times.

Enhanced Customer Satisfaction :

 Faster and more accurate order processing improved overall customer satisfaction.

Reduced Errors :

Automation of key processes led to a noticeable decrease in manual errors.


The collaboration between Bowflex and JayelCloud showcases the power of custom NetSuite solutions in transforming business processes. The successful implementation not only streamlined Bowflex’s order management system but also set a new standard for operational efficiency in the fitness equipment industry.

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